The BBC Radio was published in September 1967. The radio is owned by BBC and operated. It is getting funded by TV licenses. The purpose of BBC Radio 4 is to inform and educate and is also used for speech. BBC Radio 4 has a variety of programmers of comedy and drama in the UK.
Audience Profile:
- Demographics
- Age - The age range for BBC Radio 4 is 55 and above. The reason BBC radio 4 would be for this age group is because the programmes would interest them and keep them engaged in what they are watching.
- Gender - Female and males both listen to BBC Radio 4. BBC statistics show 49% are male watchers and 51% are female. Some shows might just be more interesting to one gender and not both. For example, the programme "women's hour" the tittle attracts the gender females and not men however men can still watch the show. This is an example of targeted audience for genders.
- Nationality - There is a variety of programmes for different nationality. BBC Radio 4 is from Britain and is known to be the national station. For example, "shipping forecast" on this channel UK weather reports take place, and we get an update on the weather.
- Religion - There are different religions and on BBC Radio 4 so there is a mix of different programmes that come on.
- Ethnicity - There is a variety of different programmes that fit everyone's ethnicity. A mixture of backgrounds.
Lifestyle - The audience that enjoy this type of lifestyle are elderly people and more relaxed and quite people since the elderly generation is more likely to listen to radios. The audience all life a different lifestyle for example people may watch " prayers of the day" because they are trying to get closer to religion and want to start praying this could be any age range even teenagers and young adults. Some may actually enjoy watching it in general. I would think that the audience may go Temple, Church or the Mosque.
Spending Power - The spending power of BBC Radio 4 is 55 and above. The results show they have a high income and are ABC1. Meaning they have high degrees and demanding jobs.
Listening figures:
BBC Radio 4 day schedule:
BBC Radio 4 have a routine of early, morning, afternoon, evening, and late this is helpful for the audience for example some people may be morning people. And some people may use BBC Radio 4 in the afternoon or evening or late.
The morning shows would target people that are morning people this is appealing to them beacuse they could watch things like the news. The news would be targeting beacuse people could see what the weather is like and it would help them get ready for their day therefore it makes the morning shwos useful.
Afternoon:
The afternoon shows are appealing to people because it has the news and "The food programme" the reason this is appealing to the audience is because some people may be making lunch at that time and
want to follow the food recipe and some may want to watch the news to hear the latest news.
Evening:
The evening shows are appealing beacuse it has drams and the news this is appealing to the audience beacuse they can watch the drams with their families or they could listen to the comedy radio shows with their families.
Late:
The late shows are appealing to the audience beacuse there shows on there like the news this is appealing to the audience beacuse they can have an idea of what the weather will be like the next day.
